Bollywood Sociology for Indian Fashion and Culture- myassignmenthelp

Question: How Fashion Changed Over Time in Bollywood Answer: Introduction Indian culture can be defined as one of the richest and oldest as India has an ancient heritage. Now, India has more than 1 billion population and there are many festivals which happen each year. This diversity makes the Indian culture manifold and India has long fashion history. As there are many groups, tribes and religious people live in India, the fashion sense of Indian is distinguished. Indians have an ancient clothing fashion tradition; moreover, the 90s witnessed rapid growth in fashion sense. Increasing exposure of westernisation and global fashion impacted the Indian culture. Economic liberalisation is one of the reasons of society's growth in fashion. Post-independence society mainly focused on traditional design and textile that led to the fashion of ethnic dressing. However, in recent times, Indian society and Indian Bollywood industry follow the adoption of western culture and fashion. Bollywood films are a huge part of the culture of India and these show different aspe cts of Indian culture and its fashion senses (Desai et al. 2015). Of late, Bollywood is getting more modernise with the touch of westernisation. Bollywood is losing its culture of Indianness In the early stage, Indian cinema set its Bollywood style of fashion through Bhanu Athaiya as he started experimenting with Indian costume designs. His works of fashion in Sahib Bibi Aur Ghulam (1962), Teesri Manzil (1966) set the trends in Bollywood and Indian mass market followed the fashion style. Since the time of Anarkali Suits, Sadhana Cut (body-hugging sleeveless salwar), Mumtaz Saree, Retro-style Bell-bottoms, Bobby Print, Bollywood always created new using Indian fashion and culture. In recent times, Indian female actresses are now following the retro style and imitated the old fashion. Chiffon Saris was in fashion for old days and still, it is one of the trendsetters in Bollywood. However, with the time, western outfits are stealing the fashion from Indian culture. Sonam Kapoor, arguably best-dressed actress in recent time in Bollywood uses western dress to exhibit her graceful looks. Priyanka Chopra follows the western dressing sense to cope up with Hollywood culture and m ovies. Indian heroines are trying to make skinny looks, glowing skin and a great smile. Their grown, candy-coloured dress, minis and least saris make the Bollywood divas westernised. However, the touch of Indian culture is getting lowered in Bollywood films and heroines preferred short dresses, slender legs and high heels make them less Bollywood, more westernised. The Recent fashion sense of merging Indian ethnic wear with western culture is in vogue (Singh and Gupta 2014). Kareena Kapoors Patiala-ShahiSalwar with long T-shirt is one such example of this and Indian audiences like this by making this trend a huge hit. Long kurta with blue denim for the Indian actress is famous pair of dresses in onscreen, along with this Bohemian styling is new fashion trends for Indian cinema. Lack of Indianness is proven the fact with melting towards the multiethnic group with open-minded fashion is obvious. Fashion in dress is not all, Indian film stars are following westernised haircuts and in m usic, the sound is more like the Western song. Westernisation of Bollywood fashion In a previous time, When Indian actors and actresses wore simple dresses and Indian masses could identify them with fashion and culture. Now, Indian people are more educated and they are getting more used to with Westernised culture. Mass people want to see such western touch in Bollywood films also and Bollywood fashions and name movies are westernised also (Arora 2014). The silver screen of Indian cinema halls and televisions are ruining the traditional fashion sense. Traditional dhoti-kurta is bygone days and jeans, t-shirts and suits are in fashion. Lifestyles of people are changed now and style of fashion in daily life is changed also. Bollywood fashion designers like Manish Malhotra, Sabyasachi Mukherjee, Vikram Phadnis and Suriley Goel believe in merging western and Indian fashion sensibilities. Indian film industry made itself free from the bondage of British influence and made its own identity, however, in recent influx of westernisation, the independent culture is getting s ubmerged (Skeptikai.com 2017). The language, the dressing, the storyline and even the names of the movies are influenced by the western culture in Bollywood. Indian cinema is becoming westernised not for targeting the global market nor to appeal foreigners, but to target mostly the Indian people. Indian culture and society are mainly demand western fashion, culture, music and style. As stated by Davis (2014), fashion generally as a style or system of dress that encodes presentation of the body. Moreover, fashion mainly concerns of presentation of body and the messages it bears through this. Bollywood industry is trendsetters in India for fashion and public follow the trend in the mass market. Globalisation and Bollywood Bollywood becomes global as the number of released cinemas in India is increasing and the market is expanding. Bollywood is competing in the International market. Bollywood is now appealing to wider audiences through western touches to Hollywood movies. An example of 1990s Bollywood blockbuster film was Aashiqui and on that film, young adults wore westernised clothes and female characters wore dressed that passed her knees. In 2000, another blockbuster movie named Kaho Na Pyar Hai, lead film stars wore westernised dress and skin was revealed. Most importantly, heroine wore bikini tops. In recent times, another trendsetter movie was I Hate Luv Storys (2010), the name also suggested the western touch. The attire of leads was extremely western and it mimicked what typically be seen in films of Hollywood. Recently, Indian award-giving functions are held in abroad where many western celebrities remain present. The dressing style of actors and actresses more like westernised, it shows west ern culture has a detrimental effect in Bollywood. India has famous media to connect to the public that is film and Bollywood are trying to do the justice of this. However, Western culture and influences are too many and Indian traditions are lost. In a previous time, fashion, culture and soulful music were the heart of Indian music, for now, this touch of the heartbeat is missing. The desire to follow western-like themes has directly affected the westernised fashion in films. Reference List Arora, S., 2014. Globalized Frames of Indian Fashion.Global Studies Journal,6(1), pp.23-29 Davis, F., 2014.Fashion, culture, and identity. University of Chicago Press. Desai, J., Dudrah, R. and Rai, A., 2005. Bollywood audiences editorial.South Asian Popular Culture,3(2), pp.79-82. Rao, S., 2010. "I need an Indian touch": Glocalization and Bollywood Films. Journal of International and Intercultural Communication, 3(1), pp.1-19. Singh, J. and Gupta, K., 2014. Bollywood and Fashion Trends in India: A Longitudinal Study. International Journal of scientific research and management (IJSRM), 2(1), pp.491-495 Skeptikai.com. 2017.Bollywood Zombies and The Westernization of Indian Pop Culture | Skeptikai. Available at: https://skeptikai.com/2013/04/10/bollywood-zombies-and-the-westernization-of-indian-pop-culture/ [Accessed on 19 Sep. 2017].